TransAlta is a power generation and wholesale marketing company with assets in Canada, the United States, Mexico and Australia. Community investment is an integral part of TransAlta’s business strategy, designed to strengthen relationships between its key stakeholders, government, community groups, employees and retirees. TransAlta’s support in arts and culture activities provide significant economic and social benefits. As a long-standing member of the Edmonton community, TransAlta has committed to a three-year investment, with possibility for renewal after that period, to the Edmonton Festival community through the TransAlta Festival City Grant Program. This grant program is a joint program of TransAlta and the Edmonton Arts Council. Funding for the TransAlta Festival City Grant program is intended to be complementary to existing support by TransAlta and the Edmonton Arts Council to festivals in the Greater Edmonton region. These grants are intended to build stability and nationally recognized excellence throughout the region’s festivals and/or to build mutually beneficial connections between festivals in Northern Alberta. Grants are available in three areas - Enhanced Operational Grants, Partnership Grants and Short Term Mentoring or Consulting Grants.
For the purpose of this grant program, Greater Edmonton Region is defined as the City of Edmonton and the counties of Sturgeon, Strathcona, Leduc and Parkland. |

Application Deadline: October 1, 2009
To enhance the capacity of the festival to achieve, in the immediate future, a recognizably higher level of accomplishment. This may mean, for example, an increased length (# of days), increased number of performances, increased number of audience members, an enhanced volunteer program, or a higher/wider artistic standard or offering. These grants are intended to support on-going production, operations and/or marketing for festivals that take place in the Greater Edmonton region. The grants may also be used for artistic content of the festival.
This grant is not intended to replace other funding available through the programs offered by the Edmonton Arts Council.
The applicant must be a registered non-profit organization whose primary purpose is the production of an annual festival whose main theme is arts and culture. The festival must take place in the Greater Edmonton Region.
Additional information about eligibility is available in the grant application form.
The maximum Enhanced Operational Grant would not normally exceed $60,000 per year and two-year funding commitments may be considered.
Download Application

Application Deadline: October 1, 2009
The TransAlta Festival City Partnership Grant is intended to support active collaborations between festivals in Northern Alberta. For example, these partnerships may involve but are not limited to:
The Primary Applicant must a registered non-profit organization that has been registered as a non-profit organization for at least one year and whose main purpose must be the production and presentation of an annual festival whose main theme is arts and culture. The Primary Applicant will be responsible for project delivery, financial management of the project and all reporting.
Additional information about eligibility is available in the grant application form.
The maximum Mentoring Festival Partnership Grant will not normally exceed $20,000 per year. Two-year funding commitments may be considered.
Download Application

Applications accepted on an ongoing basis.
These grants are intended to support short-term mentoring or consulting projects between individuals who are recognized experts in developing, producing, marketing and/or administrating festivals AND festival organizations in the Greater Edmonton Region.
The applicant must be a registered non-profit organization whose primary purpose is the production of an annual festival whose main theme is arts and culture. The festival must take place in the Greater Edmonton Region.
Additional information about eligibility is available in the grant application form.
Level of Support
The maximum Short Term Mentoring or Consulting Grant will not normally exceed $2,000.
Download Application
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